Thursday, July 23, 2009

Your CV As A Sales Brochure

By Glenn Hughes

If your view of the CV is around the level of necessary evil, you are selling yourself massively short. It is the document for you to show the world (specifically people who might want to pay you money) exactly what you can do. Why then do people treat their CV like the yellow pages and produce boring, sterile documents that get binned as soon as they are looked at

I have no idea why, but people in the UK (and other English speaking countries as well) tend to hide their light under a bushel. The CV is not the place for shrinking violets, it is a place to sell, to brag and boast and most of all to show a potential employer just how valuable an asset that you will be to their business

Over the top boasts about how all businesses that you have worked for in the past would never have survived without you have no place on a CV. Live in the real world, be factual about the achievements that you genuinely succeeded in delivering and you will have people knocking down your door to interview you. Make sure that if those achievements were as a part of a wider team effort that you highlight your particular achievements

An old story says that to be a good liar, you need a good memory. Far simpler I believe then to tell the truth, particularly on your CV. As well as making you bulletproof in an interview, just focusing on real, truthful achievements removes all the stress that comes with having to guard against a lie. Be honest, it's easier in the long run

A CV is amongst other things a detailed document. It is meant to show the reader a potted life story of the subject of the CV. Including significant levels of detail starts to colour what can be a very bland document. Make it easy for an employer to find the information that they need to know. If they can't find the information that they want quickly and easily, your CV will be binned and you won't know why

You worked hard for your qualifications so please make sure that they are included on your CV. Work back wards from the highest level of qualification through to the lowest, separating out the professional qualifications and the educational ones

Passing a driving test of any sort shows people that you have a degree of persistence, independence and stickability that many people simply don't have. It is a common assumption that everyone drives. They don't. Make sure that anyone reading your CV knows that you can drive (if you can), and specifically, which classes of vehicle that you are licensed to take out on the road

Recruiters don't really need to know your age. Of course, for some professions it is important, for example professional sports people. Otherwise, leave your age off your CV. Make absolutely certain though never to include your date of birth. This is highly sensitive information which could be used with other information (like your address) to steal your identity

About the Author:

0 comments:

Post a Comment