Sunglasses are one of the most expensive fashion accessories that we buy. We spend on average between 100- 300 on designer sunglasses the very same designs that super stars wear. I am talking about ordinary people that will pay that price for a pair of sunglasses but will not pay more than 100 on a new pair of shoes or Jeans.
So why do we spend so much on such a small fashion accessory and are they any better than a cheap pair from a motorway service station?
Im sure at some stage in your life you have had an expensive pair of sunglasses and the way they made you feel when you put them on was special, as if they transformed you into someone with a hint of stardom or influence, a feeling of being better than the average sunglass owner. This is true with most designer labels but with the majority of us we are happy to purchase high street brands in order to save our bank accounts but not with sunglasses.
Sunglasses are the most noticeable fashion accessory that we buy that is why we are happy to spend that little bit extra to feel great and to be seen as somebody with style.
Sunglasses are meant for one job and that is to keep out the harmful ultra violet rays from the sun so it would not be a false statement to say that any sunglasses, whatever the name, that has approval for doing this job is just as good as the next pair whatever the cost difference. However designer sunglasses break just as easily as a cheaper pair and they scratch, get lost and get stolen just as easily as a cheaper pair.
In summary designer sunglasses are no better than any service station model, you are just paying for the brand name. We will continue to pay for more expensive sunglasses because of the way they make us feel when we put them on.
So why do we spend so much on such a small fashion accessory and are they any better than a cheap pair from a motorway service station?
Im sure at some stage in your life you have had an expensive pair of sunglasses and the way they made you feel when you put them on was special, as if they transformed you into someone with a hint of stardom or influence, a feeling of being better than the average sunglass owner. This is true with most designer labels but with the majority of us we are happy to purchase high street brands in order to save our bank accounts but not with sunglasses.
Sunglasses are the most noticeable fashion accessory that we buy that is why we are happy to spend that little bit extra to feel great and to be seen as somebody with style.
Sunglasses are meant for one job and that is to keep out the harmful ultra violet rays from the sun so it would not be a false statement to say that any sunglasses, whatever the name, that has approval for doing this job is just as good as the next pair whatever the cost difference. However designer sunglasses break just as easily as a cheaper pair and they scratch, get lost and get stolen just as easily as a cheaper pair.
In summary designer sunglasses are no better than any service station model, you are just paying for the brand name. We will continue to pay for more expensive sunglasses because of the way they make us feel when we put them on.
About the Author:
Ruby Shaw has recently opened her own online fashion superstore that boasts one of the largest collections of designer sunglasses on the internet. Ruby constantly updates her website with various discounts and offers regular vouchers to her subscribing customers
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